Penerapan Teknologi Produksi Sayuran pada Mitra Usaha PT Mulia Bintang Utama
Application of Vegetable Production Technology at PT Mulia Bintang Utama's Business Partners
Abstract
The market demand for fresh vegetable products has not been met by PT Mulia Bintang Utama because the company is constrained by the non-optimal production of vegetables by partner farmers which supply vegetables to the company. It is due to many farmers who have not applied the vegetable production technology recommended by the company in cultivation activities. This study aims to describe the vegetable production technology developed by the company and to determine the level of application by partner farmers, the benefits and constraints of implementing vegetable production technology, as well as formulating a strategy for implementing vegetable production technology. The method used is descriptive qualitative with tabulation and analysis of R/C ratio. The results show that currently only 45% of partner farmers have implemented vegetable production technology due to farmers' constraints in the availability of capital, fear of implementing new technology, and limited knowledge and information. The strategy that can be applied by the company so that farmers want to apply vegetable production technology is to provide capital loans, maximize the development of partner farmers, and create demonstration plots. The results of the analysis show that vegetable cultivation with the application of the company's vegetable production technology could increase the acceptance of partner farmers and companies.
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