Perencanaan Lanskap bagi Pengembangan Agrowisata CV Wanda Strawberry di Kabupaten Bandung Barat: Landscape Planning for Agrotourism Development CV Wanda Strawberry in West Bandung Regency

Muhammad Dendy Faizi; Tri Ratna Saridewi; Wasissa Titi Ilhami

doi:10.51852/jaa.v8i2.543

Authors

Muhammad Dendy Faizi -
Tri Ratna Saridewi Politeknik Pembangunan Pertanian Bogor
Wasissa Titi Ilhami Politeknik Pembangunan Pertanian Bogor

DOI:

https://doi.org/10.51852/jaa.v8i2.543

Keywords:

agrotourism, landscape planning, market analysis

Abstract

The landscape layout in agrotourism at CV Wanda Strawberry is still not optimal because agrotourism landscape planning has not been carried out in accordance with market needs. This study aims to identify agro-tourism spatial landscapes that have been applied, conduct market analysis on the development of agro-tourism spatial landscapes, create agro-tourism spatial landscape planning, and analyze agrotourism acceptance. The study was conducted from April to July 2022. Data collection techniques include observation, interviews, filling out questionnaires and secondary data collection. The respondents of this study came from agro-tourism managers and agro-tourism visitors who were randomly selected as many as 30 people. The descriptive analysis used is the analysis of general conditions, market analysis and acceptance analysis. The results of identification in the field show that the current agro-tourism spatial landscape is not optimal. Based on the results of the market analysis shows the importance and priority of developing the facilities desired by visitors, it is necessary to add facilities, the area of the driveway area, the area of parking lots, a place to relax (gazebo and seating), a place of worship (musholla), a place to stay overnight (homestay), a canteen / café, a trash can, toilet / wc, selfie area, and a wifi area. The results of landscape planning are in the form of agro-tourism layout maps, agro-tourism block plans, and an overview of agro-tourism facilities. The company's acceptance of agro-tourism activities is currently feasible to be developed and still has the potential to be developed more broadly.

References

Ali M. 2013. Penelitian Kependidikan Prosedur dan Strategi. Bandung: Angkasa.

Gunn CA. 2014. Vacationscape: Developing Tourist Area. New York Amerika Serikat: Routledge.

Hanafi I, Hartati, Judijanto L, Syofya H, Wijaya AF. 2023. Pembangunan Pertanian. Solok: PT Mafy Media Literasi Indonesia

Jumiyati S, Frimawaty E. 2024. Application of agro-edutourism and agroforestry: pattern of land use on conservation in the buffer area. Internasional Journal of Conservation Service. 15(1): 657–672.

Junaidi J, Amril A, Edi JK, Ridwansyah M, Hastuti D, Aminah S. 2019. Arah zonasi pada pengembangan agrowisata berbasis community-based tourism Dewa Renah Alai. Jurnal Inovasi, Teknologi, dan Dharma bagi Masyarakat. 1(1): 29–36.

Kotler P, Armstrong G. 2018. Principle of Marketing, 17th Edition. New Jersey: Prentice Hall.

Mistriani N. 2022. Model pengembangan potensi agrowisata di PT Cengkeh Zanzibar (Plantera) Patean Kendal. Jurnal Pengabdian Masyarakat Waradin. 2(2): 64–71.

Nugraha IGP. 2017. Pengembangan agrowisata anggur berbasis masyarakat di Desa Banyupoh, Kecamatan Gerogak, Kabupaten Buleleng-Bali. Jurnal Ilmu Sosial dan Humaniora. 6(1): 20–30.

Palit IG, Talumingan C, Rumagit GAJ. 2017. Strategi pengembangan kawasan agrowisata Rurukan. Agri-SosioEkonomi Unsrat. 13(2A): 21–34.

Pradiana NN, Setyaningsih W, Nugroho PS. 2021. Penerapan konsep eduwisata sebagai perancangan agrowisata florikultura Desa Cihideung. Senthong. 4(1): 206–217.

Qadri ANM, Ridwan I. 2023. Perencanaan lanskap Kebun Wisata Stroberi Lemo-Lemo di Kabupaten Gowa Sulawesi Selatan. Jurnal Lanskap dan Lingkungan. 1(10): 1–10.

Ramadhan DF, Said RN, Hantono D. 2023. Pengaruh pola massa bangunan terhadap sirkulasi kawasan wisata Kota Tua Jakarta. Jurnal Potensi. 3(1): 1–10.

Riduwan. 2019. Belajar Mudah Penelitian untuk Guru–Karyawan dan Peneliti Pemula. Bandung: Alfabeta.

Siregar S, Rangkuti K, Prandini EG. 2022. Agrowisata Kebun Jeruk Hijau Manis dan strategi pengembangannya. Journal of Agribusiness Sciences.

Solihin MM, Lubis AR, Putra CP. 2021. Persepsi masyarakat terhadap Desa Wisata Tegalwaru di Ciampea Bogor. Jurnal Penyuluhan Pertanian. 16(1): 1–10.

Suryadarmawan IGAG, Pragningrum TI, Giri IKS, Hermawan IPY, Sari PAP. 2024. Kajian efektivitas pola sirkulasi kawasan desa tradisional Penglipuran. Ganec Swara. 18(3): 1797–1803.

Swastika IPD, Budhi MKS, Dewi MHU. 2017. Analisis pengembangan agrowisata untuk kesejahteraan masyarakat di Kecamatan Petang, Kabupaten Badung. E-Jurnal Ekonomi dan Bisnis Universitas sUdayana. 6(12): 4103–4106.

Surata K, Vipriyanti U, Ismail D, Martiningsih E, Sustrawan A. 2016. Pengelolaan DAS Tukad Pakerisan Berkelanjutan dan Berbasis Budaya. Denpasar: Unmas Press.

Umar H. 2005. Riset Pemasaran dan Perilaku Konsumen. Jakarta: PT Gramedia Pustaka Utama.

Wu TC, Wang YS, Xie PF, Chen CP. 2024. Commercialization process for developing agritourism: the use of commodity chain analysis. Journal of China Tourism Research. 1–22. https://doi.org/10.1080/19388160.2024.2354792.