STRATEGI PENUMBUHAN DAN PENGEMBANGAN WIRAKOPERASI SPP/STPP
Abstract
Identifikasi Potensi Wirakoperasi Bagi SPP dan STPP bertujuan untuk mengetahui
potensi yang dimiliki oleh SPP/STPP untuk mengelola dan strategi menumbuhkan serta
mengembangkan koperasi usaha pertanian sesuai Program Studi. Penelitian dilaksanakan pada
delapan SPP dan empat STPP yang dianalisis dengan Analisis SWOT. Rancangan strategi
penumbuhan dan pengembangan wirakoperasi adalah (1) Strategi angka pendek adalah
peningkatan status koperasi melalui konsolidasi kepengurusan sesuai job description dan
merencanakan proses rekruitment manajer, (2) Strategi angka menengah adalah konsolidasi
kelembagaan koperasi dengan mengangkat manajer dan mengembangkan unit usaha dan (3)
Strategi angka panjang adalah mewujudkan koperasi sebagai show window bagi anggota.
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